20 SEO and Keyword Tips for Your Best Google Rankings in 2020
As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics you’ve neglected or handled the wrong way.
Leverage every opportunity that Google gives your content to rank well. Despite constant changes by Google and consumer behavior, a 2019 BrightEdge study found that organic commands 53% of all website traffic.
1. Backlinks are vital
Regardless of their size, companies can always benefit from more links. They’re the lifeblood of domain and page authority, which continue to be a significant ranking factor. Eric Enge puts it in perspective in the most recent Perficient/Digital 2018 study, Links as a Ranking Factor:
(W)e don’t find that links can rescue poor quality content or cause low relevance content to rank. Also, all of our efforts focus on getting recognition from, or content published on, very high-authority sites. Doing this well requires a focus on how you implement your marketing and PR to get in front of the audiences that matter to your business the most. This will naturally drive high-value links back to your site, and help you earn rankings that you deserve.
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