What Is SEO / Search Engine Optimization?
What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Search Engine Land’s Guide To SEO
As a companion to the table, Search Engine Land’s Guide To SEO explains the search ranking factors in more depth. It also features tips and advice from SEO experts on implementing them to achieve greater visibility and higher rankings in organic search results.
Links to each chapter in the SEO Guide are shown below. Chapter links at the bottom of each make it easy to navigate through the guide.

Comments
Post a Comment